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Our Legacy - Our Story

Our story is not a short one. The tale begins where our heart is located – Lisbon and especially our timeless and beautiful countryside estate Agolada. In 2001, founder Branca Franqueira opened the farm to guests and began welcoming people, creating dazzling and unique weddings and a variety of celebrations. A little bit later, in 2010, the now highly demanded LX Factory entered the dynamic of her wedding planning consultancy. The warehouse has since become the ideal venue for a canvas of creativity, and a unique space for weddings and events.

From here a brand had emerged. Under formerly LOVEXL, this established company became a force in Portugal’s and especially Lisbon’s event spheres. 2016 saw a development for the company as Portugal became increasingly recognized as a more than deserving destination for weddings. THE VOWS was created offering culture, style and innovation to couples with wanderlust and adventure.

Since 2018, the base has been at the LX Factory’s office space. With a quick rebranding, the company is now operating under the title VOWS. Today, a young, multicultural and creative team works alongside Branca’s everlasting passion to create inspiring dreams in Portugal like no other.

Let us show you Lisbon and let us show you love.

Our Team

 Meet Lisbon’s finest wedding and event planners

Branca Franqueira

Branca Franqueira – Founder

Director of operations, Branca has a degree in Philosophy from Faculdade of Letras of Universidade Clássica de Lisboa. With a hospitality legacy expanding over 15 years, Branca begins as an entrepreneur launching 2 hotels and a restaurant in the Algarve.

The move to Coruche, just a short distance from Lisbon saw the beginning of VOW’s heritage. Here she started planning and organising weddings, family parties, and corporate events at Agolada de Cima, a state manor house, which is in the family for generations.

In 2006, she founded VOWS at LX Factory. Since then, the brand has evolved as a core company in line with the international market of Destination Weddings. Today, Branca is responsible for bringing and maintaining an established uniqueness to the brand.

Dorothee Croiger

Dorothee Croiger

Dorothée Croiger, our head of events brings a natural freshness to the team. Dorothée is Parisian born with Portuguese & French lineage, truly representing both culture and style. Now very much a Lisbon native, with genuine knowledge of both event design and Lisbon itself, Dorothée’s core philosophy lies with her passion to share the most magic of Lisbon’s secrets with you. She makes everything possible from beach wedding with vegan ice-cream to small family gatherings in a romantic village environment with cobbled streets.

“I am here to help you explore the city, to find the pearl, the one adapted to your style, to help you understand the language, and to guide you through its most intimate secrets. To organize together a unique moment. With over 10 years of career in event orchestration and project management, I know how to refine storytelling through tailor-made events and weddings. Everyone deserves an event that lives up to their personality. I love pushing limits by helping my customers create an experience that reflects their soul and astounds their guests. All with a touch of magic for a day they will remember forever.”

Margarida Blanc

Margarida Blanc Castro

Margarida has a four-year residency with us at VOWS. She is an event architect and talented visualist. Margarida’s passion lies with her sharp, charming and witty nature. Always bringing energy and authenticity to every element of design and life.

A lifestyle enthusiast, Margarida’s sincerity is evident in her determined aura, a mother of two beautiful baby girls, a family rooted soul. Margarida’s unwavering personality never fails to deliver, and catch her on a surf board down the beach, she’s even cooler than she sounds.

She can plan any wedding style you dream of and makes each wedding unique. Either if it’s a wedding for a couple that knows each other from childhood, an alternative and the same time classy wedding or a wedding in a scenic and natural environment.

Rita Pais

Rita Pais

Rita is everyones hero, she’s everywhere, even when she’s nowhere. Rita is a problem solver, a fixer and the most beautifully organised soul to touch lives. She is the support network of not only the team, but your dreams and visions too. Rita is the special glue that holds our wonderful family together. She brings brightness and honesty to every situation, she’s the planner you will always cherish. Rita loves tulips, her German shepherd and adventures in the sunshine.

Roseline Linière

Roselyne Ouvrard de Linière

Flower designer, and our lifelong friend Rose is truly one of a kind. Born & educated in Paris, Rose graduated in History of Art from Ecole Supérieure d’Art et de Gestion. Her passion & delicate expertise expands over two decades. She began her profession here in Lisbon, as a key contributor for the renowned boutique of  Christophe Guidici at Atmosphère, recognised for their innovation and elegance within the design industry. Today, Rose resides rewilding her craft in the green lands of Santarém, where she finds inspiration in the beauty of the surrounding rural landscapes. We are honoured to have Roselyne collaborating with VOWS across our events production.

Maria Judice

Maria Júdice, London’s Brand Ambassador

Raised in a family of hospitality entrepreneurs, Maria has noticed that travellers are becoming more discerning and looking to discover the city’s hidden gems that usually unnoticed by outsiders. Maria knows that Lisbon is more than a destination – it’s an experience to be lived from many different perspectives – social, cultural, historical, monumental, etc. The flavours, the “tasquinhas”, the night life, the sea, and the heart of Lisbon, are all that she has to give to those who are looking to explore the best places of the city.
Maria has been living in London for the past two years, working in Global Communications at Mulberry while being VOWS’s Ambassador since January 2018. From Lisbonner to Londoner, Maria can curate a unique itinerary for pre and post event festivities that your guests will enjoy.